Company Overview

Halverson Group is a strategic research agency committed to helping clients and their agencies identify where to play and how to win.

We unlock growth and competitive advantage by uncovering and quantifying insights into people’s lives and the behaviors, beliefs, attitudes, situations, and cultures that influence their choices.

For nearly 20 years, we have armed executives, marketers, strategists, innovators, and agency partners with the consumer and business intelligence they need to more confidently make bold strategic decisions.